Cingular Wireless and Kodak are sponsoring a "Share a Smile" contest for the "cheeriest" smile -- taken of a person, animal or even an object (see below). The grand prize winner gets $10,000 and the photo is displayed on Kodak's billboard in New York's Times Square.
Also, there will be 100 first prize winners the receive a free Motorola V400 camera phone.
For every photo entered in the contest, Cingular and Kodak will make a donation, up to $25,000, to the Make-A-Wish Foundation, according to the press release.
Contest rules
You may submit as many photos as you want from your camera phone -- a Cingular Wireless phone -- by using a short code, 76453 ("SMILE"). The contest ends May 30, 2004.
If you take a photo of a person, the assumption is you have obtained the person's consent. Your photo may be posted on the Kodak Mobile Web site (see below) -- unless it's considered unacceptable (e.g., pornographic).
Kodak Mobile also is promoting its online photo album. Every contestant receives a free 90-day trial of the photo album. After three months, there's a fee of $2.99 per month to store photos.
This is not a special offer just for the contest. Kodak Mobile has been offering the 90-day trials since it began the service. It's a way for Kodak to promote printing photos through its Ofoto online film processing Web site.
Good marketing
This is a good way for Cingular and Kodak to market camera phones and printing camera phone photos -- while also doing a good deed by donating money to the Make-A-Wish Foundation.
Cingular, Kodak and Nokia in November 2003 announced a partnership to promote camera phones and Kodak's online photo album, as I wrote. It's interesting that Cingular is promoting Motorola's cameraphone rather than
Cingular says it offers five camera phones.
Cingular certainly isn't the only cellular operator to sponsor camera phone contest. Orange, in the U.K., sponsored a contest featuring different facial expressions.
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