The camera phone barcode business is still very new, but l learned that a Swedish company, OP3, is selling camera phone scanning products and solutions. Dennis Hettema, the founder and chief executive, sent me an e-mail about the company.
OP3, that stands for Optical 3G Scanning Technologies, was established in the summer of 2003 to develop its own barcode scanning technology. However, the company eventually decided to focus on selling third-party scanning products and offer systems integration services.
OP3's goal is to promote wireless e-commerce through camera phone barcode products and and services. The company is one of more than dozen firms -- including software developers and cellular operators -- that have entered a market that has, I believe, significant potential.
Camera phone barcode companies
Scanbuy and NeoMedia Technologies are among the software developers. NTT DoCoMo in Japan has been pioneering the use of barcode services for camera phones.
Dear Sir or Madam,
We have designed a new credit card for the mobile phone which facilitates a complete payment loop using your mobile phone for many areas of commerce including the purchase of goods or payment of services using barcode technology.
If you would like further details please let me know.
John Shortall
Posted by: John Shortall | Tuesday, May 17, 2005 at 03:13 AM