Reiter's Camera Phone Report: Verizon Wireless pays for camera phone placement in Telemundo soap opera

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Wireless Internet & Mobile Computing

I have been analyzing wireless communications for 31 years. I am president of Wireless Internet & Mobile Computing, a pioneering consulting firm that helps create new and enhance existing wireless data businesses in the United States and abroad.

I write a weekly column for www.InternetEvolution.com about the wireless and wired Internet as well as writing a mobile blog and producing videos.

Previously, I created the world's first wireless data newsletter, wireless data conference, cellular conference and FM radio subcarrier newsletter. I was instrumental in creating and developing the world's first cellular magazine.

I also helped create and run the first association in the U.S. for the paging and mobile telephone industries.

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Tuesday, October 05, 2004

Verizon Wireless pays for camera phone placement in Telemundo soap opera

Verizon Wireless is paying for product placement on Telemundo TV's Spanish soap opera, "La Prisonera," according to an article in the Miami Herald.

The camera phone placement occurred a few weeks ago when a camera phone photo was shown as part of an impromptu English lesson, the article reports. A second product placement involved two actors in "La Prisonera" discussing the advantages of caller ID.

Verizon has paid for a third product placement but the details haven't been determined yet.

Tuesday, October 05, 2004 in Marketing - Camera phones | Permalink

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