Strategy Analytics says despite the publicity about television broadcasts to cellular phones, the chances for success are uncertain, according to a press release in Cellular-News.
According to David Kerr, vice president of the research firm's global wireless practice, there are four key problems: The technology development roadmap is uncertain, regulations and lack of spectrum could slow implementation, the mass market doesn't adopt new technologies as fast as technophiles and uncertain business models and value chain partnerships will cause content providers to spend time deciding whether to enter the market.
Despite the fact that TV to cellular won't be available in Europe and North America until the end of 2006, there has been a tremendous amount of hype. Strategy Analytics says the return on investment could be much longer than the two to four years assumed by the wireless industry.
Use existing networks for testing
Strategy Analytics says cellular operators can test the concept over 3G networks without investing a great deal of money in new infrastructure equipment.
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