ColorZip employs Korean technology for 2D color barcodes

From picturephoning I found out about ColorZip Media that offers QR barcodes in color that can use different shapes and symbols (see below).

ColorZip employs technology from South Korea.  The company says it is focusing on two areas:  Ubiquitous computing and mobile business. 

"Starting with the development of U-Campus and U-City, we are working on establishing a code culture for the age of ubiquitous computing and provide users with a convenient Internet interface environment for mobile content development and mobile marketing."

More work required

I've written before about the value of barcodes for camera phones.  Barcode use with cellular phones is still very esoteric in the United States.  Barcodes can be used not just as an easier way to obtain information but also as a way to enhance a company's branding.

But as I've also written, it's often easier said than done.  Traditional barcodes (e.g., UPC codes) aren't designed for the optics of camera phones.  Barcodes designed specifically for camera phones aren't standard.

Comments

[Alejandro Lengua]

I have a question, most modern PDAs (from HP and Palm) include VGA or better resolution cameras. Why these cameras can´t be used as barcode scanners?

Why do I need to buy an extra expensive barcode reader if my PDA has a 640x480 pixels camera?