Portico Portio Research optimistic on wireless TV in Europe

A research report based on a survey by Portico Portio Research says more than 50 percent of Europeans are interested in watching cellular television and are willing to pay up to 10 euros for it.

Eighty five percent of teenagers surveyed said they were interested in video calling, with prepaid subscribers more interested than those with contracts. 

Advertising to cellular phones scored very poorly, especially if used in mobile TV programs for which subscribers paid, the survey results indicated.  More than 65 percent had "zero tolerance" for advertising.

People surveyed in Italy and Spain were especially interested in mobile TV.  Survey participants in Denmark, France and Russia prefer to use services that are pre-installed on their phones, Portico says.

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