A brief item from the Yankee Group’s just-released “2006 European Mobile Multimedia Survey”: “Picture messaging — which in the past was dogged by unreliability and poor ease-of-use — seems to have solved those problems.
“Respondents’ main barriers to using picture messaging are price and no need to send picture.”
The survey also examines such wireless applications as music and mobile TV. Matt Hatton, the research firm’s Wireless/Mobile Europe senior analyst, says in the press release, “The survey results illustrate that mobile operators have some pretty substantial barriers to overcome to drive growth in value-added services.
“Operators are pinning their hopes on advanced applications such as music and TV to drive revenue growth, but they still have a lot of technical, pricing and marketing issues to overcome to drive adoption. They’ll get there, but maybe not through the services they think.”
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