An e-mail survey of U.S. consumers who have cellular phones shows a camera is relatively important consideration when selecting a phone, but SMS is more important, according to the press release by comScore Networks.
The survey, conducted by comScore from October 25, 2006 to November 1, 2006, produced more than 1,000 responses. The respondents are divided into three segments: Cellular Generation, Transitioners and Adult Adopters.
The Cellular Generation, 18 to 24 years old, "grew up with cell phone awareness, experiencing cell phones as a part of their everyday lives," comScore says. The Transitioners, 25 to 34, grew up as cellular phones "began to infiltrate everyday life during their teen years and early adulthood."
The Adult Adopters, 35 years old and older, were "not exposed to cell phones until adulthood. Adult Adopters tend to have the most functional view of cell phones, with many requiring just the basics and showing limited interest in emerging technologies."
(I'm an Adult Adopter by age but a Cellular Generation by habits. Actually, if younger age equals greater use of cellular features, I'm probably in a Fetus Generation!)
Survey results
It's no surprise the Cellular Generation was more interested in more cellular features and it's also no surprise that SMS came out on top when selecting a cellular operator and a phone (see below).
A camera phone was of "high importance" when picking a cellular phone for 42 percent of the Cellular Generation, 37 percent of Transitioners and 30 percent of Adult Adopters.
It's interesting that when selecting a cellular phone, respondents in all three categories said an MP3 player was significantly less important than a camera. There are big debates and lots of research reports by analysts over the importance of music versus a camera.
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