Photobucket, a photo and video storage and sharing Web site that’s owned by News Corp.’s Fox Interactive Media (FIM), has launched a mobile-enabled Web site to facilitate viewing, uploading and sharing images (see below), says the press release.
“An internal survey of thousands of Photobucket users conducted by Fox Interactive Media’s Research and Strategy Solutions in August 2007 found that 80 percent have a camera phone, 36 percent use the camera in their mobile phone every day and more than half (52 percent) have access to the Internet from their mobile phone,” the release says.
FIM is News Corp.’s Internet arm and oversees such companies as MySpace, IGN Entertainment, FoxSports.com and Rotten Tomatoes, and the organization plans to offers more mobile-friendly sites. The release notes that an ad-supported MySpace site for mobile debuted in September 2007 and mobile sites for FoxSports.com on MSN and IGN will be launched soon.
Making sense
It certainly makes sense for FIM and other companies to ensure their Web properties are as easy as possible to use on a cellular Web browser. Of course, a postage stamp-sized screen on a phone doesn’t do much for the user’s Internet experience.
The solution is handsets with larger, higher resolution screens — and increasing numbers of subscribers are willing to bite the financial and portability bullets to pay for and carry bigger phones.
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