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    I have been analyzing wireless communications for more than 30 years. I am president of Wireless Internet & Mobile Computing, a pioneering consulting firm that helps create new and enhance existing wireless data businesses in the United States and abroad.

    Previously, I created the world's first wireless data newsletter, wireless data conference, cellular conference and FM radio subcarrier newsletter. I was instrumental in creating and developing the world's first cellular magazine.

    I also helped create and run the first association in the U.S. for the paging and mobile telephone industries.

    E-Mail: reiter@wirelessinternet.com
    Phone: 1-301-634-1586

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    Wednesday, March 05, 2008

    Vodafone tests "Otello" search based on MMS images from German newspaper

    From “Pocket-lint I see that Vodafone in conjunction with a German newspaper is testing a new search service based on scanning images (see below).

    Vodafone - Otello - MMS search based on images

    A user transmits a camera phone photo and the search engine, Otello, searches for information based on the image.  “Pocket-lint” says the tests are being conducted with a German newspaper that provides additional information about articles that are photographed.

    “Pocket-lint” says there’s no news about when or if the test will become a commercial service.  I can certainly see the value of this type of service, although it’s not easy for software to recognize a wide variety of images shot with cameras of varying degrees of resolution, image quality and close-up capabilities.

    Other companies are exploring scanning/search capabilities for camera phone photos.  Mobot has formed partnerships with publications to provide information, such as coupons and discounts, based on images transmitted from phones.

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