The National Academy of Television Arts & Sciences has, for the first time, established an Emmy Award category for “non-traditional viewing platforms” that includes cellular phones, iPods, PDAs and similar products (see below), according to an article in CNET News from The New York Times.

The winner will be announced on April 22.
Nominees
The nominees are:
* 24: Conspiracy, produced by Fox Mobile Entertainment. An original series of “mobisodes,” based in the "24" television show and viewed on Verizon Wireless' CDMA 1xEV-DO networks.
* It’s Jerrytime, produced by Ozone. A quirky animated weblog that chronicles the experiences of Jerry, a 40ish single male.
* Live 8 on AOL, produced by America Online. Live feeds and on demand videos from musical performances around the world to highlight global poverty.
* mtvU Stand In, produced by MTV Networks mtvU. Short episodes of celebrities asked to be substitute teachers at colleges and universities.
* Sophie Chase, produced by CB Films. An original series of a woman searching for the killers of her husband, produced specifically for webcasting.
* Stranger Adventures “Helen Beaumont,” produced by Riddle Publications. An online interactive adventure with videos and e-mails sent to viewers who were able to win cash prizes for solving clues.
Worth viewing
The press release (that I linked to in the lead) includes links to streaming and downloaded (QuickTime) videos of the nominees. I looked at several and found them interesting.
Peter Price, the president and CEO of the National Television Academy, says in the press release, “In a little more than two months time from our call for entries to the deadline, 74 entries were submitted – more than any other Emmy Award category.
“These represent a broad cross section of what is being done in the broadband arena, and the six nominees display outstanding use of the media, including multiple feeds, interactivity and cross-media approaches as well as entertaining video content.”
Just the beginning
There's no doubt the Emmy will generate more interest in videos for cellular phones and other Internet-based devices.
I have been a fan and booster of videos and television on cellular phones almost since the concept was discussed. I watch live television as well as videos on the phones I test (many of them from Sprint) and I like the services.
I realize there are doubters, even in the wireless industry. But I am convinced that live and archived video services will become an integral part of cellular phone services.
In a few years, watching videos on cellular phones will be normal.