An InfoTrends press release about its new camera phones study, “U.S. Camera Phone End-User Survey Research,” provides a little bit of information, that’s not a big surprise, about the market.
The release says “camera phone functionality is becoming increasingly attractive to young consumers in the 13 – 24 year old age demographic. A significant number of this GenZ population indicated that they send or receive text messages on a daily basis and nearly the same percentage use their cameras for taking pictures.”
InfoTrends says that only 15 percent of consumers (in all age groups surveyed, I assume) consider camera phones to be their primary camera as opposed to 65 percent who consider digital cameras as “their primary picture taking device.”
Not enough features for me
The research group says, “Satisfaction ratings were high for camera phone features and ease-of-use (taking pictures and videos), but somewhat lower for print quality and the cost of sharing/receiving photos.”
It’s interesting to me that the survey indicated high ratings for features. Personally, I find most camera phones don’t offer several very useful capabilities, such as being able to set exposure levels or an optical zoom.